BIC is partnering up with the World Wildlife Fund and they need your help. Help to "Fill in the Blanks" of our extinct wildlife by purchasing any BIC product the week of Earth Day. We want the public to become educated about the extinct wild life in a beautiful way. All proceeds will go to the WWF. These brightly colored ads hope to catch the attention of people walking or driving down the street, while shopping in stores, or in a social media gif.