In this PSA we wanted to create a bit of shock factor while calling attention to this harsh topic. We wanted people to engage with the orignal photography and bold headlines. We wanted these billboards to be memorable and placed in a highly-populated area such as a subway station. This was a group project that I had the opportunity of Art Directing. I worked with Leah Tierney, Oliva Durr and Alyssa Daubenspeck.